Curating Experiences
Do you have story to share? Story telling can be relayed via visual art, music, food and sense of touch. But when you think about it, our sense of smell is the most powerful. Tapping into our olfactive memory, which acts as a registry of all things we have smelled throughout our life, allows us to relate at a more intimate level. Rubia has translated music, visual art and food/drink to scent. She has worked with brands such as Nissan and translated music for Prince’s Purple Rain.
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